— Where Culture Matters Most

Dec 27, 2013 | By Staff | Culture Hiring/Firing


Ask Zappos CEO Tony Hsieh (pronounced SHAY) about the key to his company’s growth and success, and he’ll likely tell you it’s all about the culture. “If we get the culture right, then everything else, including customer service, will fall into place,” Hsieh says.

But just how does Zappos emphasize culture in their organization? Well, the answer can be found just about everywhere from recruiting to hiring and firing to training and even to office décor. One example of just how seriously Zappos takes culture into account is found is found in this short video of CEO Tony Hsieh:

“I fire those who don’t fit out company culture.” – Tony Hsieh, CEO,

(Watch: Tony Hsieh on Culture): tony-hsieh-zappos-i-fire-non-culture-fits-fast.html?nav=pop

Seem harsh? Well keep in mind that Hsieh literally puts his money where his mouth is when it comes to the importance of culture during the hiring process: according to Businessweek, “Zappos offers new employees who are struggling $4,000 to quit after one week’s work, rather than waste resources to train someone who doesn’t gel with the group.”

$4,000! To quit! After one week!

That’s the degree to which Zappos emphasizes culture: the company will pay an employee to leave rather than risk a negative impact on their organizational culture.

It’s hard to find any organization more dedicated to its culture than Zappos.

How does your organization demonstrate its commitment to culture?

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